Tuta is a privacy-focused email provider and direct competitor to GMail.
In April 2024, Google deindexed Tuta from generic email-related terms. In June 2024, Tuta was back in the results.
Tuta has complained Google has a monopoly on search, and (IMHO) they are correct. I understand that Google doesn’t want to share its algorithms with spammers, but it has a responsibility to provide a fair and unbiased results. When the results are (to an outside obsever) blatently anti-competitive, it should (at least privately) explain what is going on.
I don’t think that I’ll ever get to the point of being a monopoly, but in any case, I plan on being fully transparent. External signals (and paid listings) will be noted and auditable.